Our Mission

—A generation helping its own

Right now, there are over one million young people living on the streets of the US. Many have been abused or neglected and left with no choice but to beg, steal, or sell their bodies to survive.

Virgin Mobile, with the help of Virgin Unite, wants to change that. The RE*Generation is our effort to empower a generation to help its own. We're bringing together organizations that care about homeless youth and connecting them with young people who want to help.

And we're making it easy for our customers to take an active role and get involved — through donating, volunteering, and even text messaging and downloading.

With The RE*Generation, one person really can make a difference.

Please join us and take action now

Accomplishments

Here’s just some of what we've accomplished since June 2006, when The RE*Generation began:

  • For every ticket sold to the 2007 Virgin Festival by Virgin Mobile, one dollar was donated to The RE*Generation. GreenDimes (a company working hard to stop household junk mail) then matched that amount, for a total of over $110,880 going to The RE*Generation’s charitable partners.
  • Over $31,000 has been raised for The RE*Generation’s charitable partners through the Txt2Donate program.
  • November 2007 has officially been designated the first ever "National Homeless Youth Awareness Month" here in the U.S. thanks to The RE*Generation Task Force's lobbying efforts.
  • Over 89,000 items of clothing have been donated through the Txt2Clothe program.
  • Charitable partner, StandUp For Kids has been able to add 5 new chapters thanks to increased funding and awareness.
  • Through your donations and help from our partners, over $3 million has been invested in building The RE*Generation so far.

Thanks to everyone who's contributed. Please keep those donations coming!



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